“To act as a resource for young people between the ages of 13-25 by providing information and assistance as a means of advancing in life, helping young people and developing their skills, capacities and capabilities to enable them to participate in society as independent, mature and responsible individuals.”


  • Support young people 13-25 through education, and by extension the people they interact with of all ages.
  • Empower young people to make informed choices about how they live, and consciously choose their path through life.
  • Help young people reach their full potential, and become role models for others.
  • Be an enabler for different generations to support one another.
  • Enable the service to be accessible by everyone.


  • To create messages containing knowledge and information for young people to consider and reflect upon, and apply at some point during their life.
  • To reach young people each day with a different message through social media.

Objectives of the organisation
The key aim of the organisation is to ensure that young people can fulfil their potential as individuals. Our aim is to provide information and support to young people aged between 13 and 25. This support and assistance is in the form of a daily message, backed up with further detailed information on the website. Our chief aims are to fill those gaps that naturally exist with young people and also to provide assistance in the form of moral and motivational support at critical times. The topics cover what is experienced through life – bullying, finance, sexual health, the law and cultivating positive mental habits. Armed with this information we hope to assist in making the right choices and improving quality of life.

Support and protection for participating young people
Our aim is to ensure the best possible support is available for young people so any information provided by the organisation is vetted to ensure it satisfies any legal, ethical or moral frameworks to ensure that they represent no danger to young people.

Young people will receive regular messages on a range of topics, which will grow over time. The content of messages will be often be provided by a relevant authority – so for example for a bullying topic the relevant text messages might be provided by a Bullying Advice charity. In addition, we collaborate with participating authorities to provide their own messages. This ensures young people are fully protected.