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At the supermarket, shelves at eye level usually contain the more expensive items. Try swapping branded products for the supermarket’s own brand.

Source: Budget food shopping @ NHS Choices



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    Excerpt: Eye-level products are the profitable ones. The most profitable stock is placed at eye-level (or children’s eye-level if it’s targeted at them), yet profitable goods tend not to be the best deals for shoppers. The age-old adage “look high and low for something” really does apply. Try dropping one brand level on everything. Then see if you can tell the difference. If not, stick with the cheaper one. The next time you shop, swap one of everything to something just one brand level lower. So if you usually buy four cartons of Tesco’s own-brand orange juice, this time buy three of those and one Tesco Everyday Value. If you use branded aloe vera shower cream, drop to Asda’s own brand. The point of this system isn’t to force you to drop down a brand level on everything, but to ensure you’re not spending money for no reason. If you can’t tell the difference between the lower brand level goods, then why pay more for it.

Message supplied by: Alice @ Public Health, Norfolk County Council / Healthy Norwich initiative

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